Business Analytics refers to the ways in which enterprises such as businesses, non-profits, and Governments can use data and analytics to gain insights and make better decisions. Business analytics is applied in operations, marketing, finance, and strategic planning, among other functions. The ability to use data effectively to drive rapid, precise and profitable decisions has been a critical strategic advantage for companies as diverse as Walmart, Google, Nike, Capital One, and Disney.

For example, Capital One uses sophisticated analytic capabilities to match credit card offerings to customers more accurately than their competition. Walmart uses data and analytics to monitor and update its inventory in a way that allows it to serve its customers at an exceptionally low cost. In addition, many current and recent start-ups such as Palantir and Splunk are based on the application of analytics to large databases.

With the increasing availability of broad and deep sources of information — so-called “Big Data” — using this abundance of data to make better business decisions is becoming an even more critical capability for enterprises of all types and sizes. In this course, you will learn to identify, evaluate, and capture business analytics opportunities that create value. Towards this end, you will learn basic analytics methods and analyze case studies that describe organizations that successfully deployed these techniques. 

Benefits

• Develop critical thinking about the data and the analyses

• Identify opportunities for creating value using business analytics

• Estimate the value created using business analytics to address an opportunity

Past Courses