In just three years, a large global fashion retailer increased its market share by more than 28% and doubled its operating profit. What did the fashion retailer do to achieve, in such a short time, a twofold increase in operating profit while outperforming the growth of the fashion industry? Was it a new marketing and sales strategy? Or perhaps, a more efficient manufacturing technology? Hardly! Did it grow through acquisition? Not even close!
The secret to its success was a significant investment in a supply chain digitization strategy that includes three important components: a unified, single, view of demand; supply chain segmentation; and smart planning and execution, all of which are powered by Digitization, Analytics and Automation.
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